Customer testimonials, that speak for themselves


The world leader in Multi-level Marketing, Amway contracted Blue Intelligence to implement their CRM System in 2010. Amway (Thailand) was the first Amway site in the world to implement Microsoft CRM. A year later, Amway was voted as the 3rd best CRM Call Center in Thailand by the Call Center Association. Amway is now deploying the same CRM System used in Amway (Thailand) throughout the world after the success they’ve had in Thailand. 


“We selected the Prime Factor Consulting team (previously Blue Intelligence) because of their professionalism, previous success stories and understanding in business requirements. We feel confident working with this team."


Ms Sopida Laomettajit, Manager Business Development Department, Amway (Thailand) Co Ltd


BMW have used and changed the CRM system four times before finally decided to pilot the new CRM System implemented by the Prime Factor Consutling team (previously Blue Intelligence) in Thailand.


The selection of the implementation partner was the most important part for BMW.  BMW went through Global Standard of Partner Performance Measurement before final selection.


"The reason that BMW selected Blue Intelligence is because Blue Intelligence is the strongest Implementation Partner in both areas, Business and Technical ”


Mr Asa Piyarat, Former Business Director, BMW (Thailand) Co., Ltd.


After 3 years of proven success at BMW (Thailand), the Microsoft CRM System implemented for BMW (Thailand) became BMW’s Global Standard as CRM system worldwide. 


BMW in every country has changed their CRM Systems to be Microsoft CRM Solution with the same strategy template implemented by the Prime Factor Consulting team (previously Blue Intelligence) for BMW (Thailand).


For the  first time in 11 years, BMW is using the same CRM system without changing to a new provider.

"To us, the CRM project was a very important one. This is why we had a very strict and in depth partner selection process. We chose Prime Factor Consulting (previously Blue Intelligence) and they helped us to to complete this project and became a good partner. Today, we can say that ING's CRM project has achieved great success.


Mr Rajesh Setthi, CEO of ING Life Ltd.

"Our team was very impressed with Prime Factor Consulting (previously Blue Intelligence). Their capabilities, efficient customer service and the features of their solution are outstanding.  Blue Partner Intelligence derserves their titles of Microsoft CRM Partners oft he year and Microsoft Gold Certified Partner."


Ms Laddawan Chaowanich, CRM Manager

"What impressed I us the most about the Prime Factor Consulting team (previously Blue Intelligence) is  joining the Blues. Intelligence is the customer centric approach. They understand the needs of customers and deliver the solutions that help to achieve business success. We are very impressed with their support services. Their attitude is to have a priority on customers in order to facilitate smooth business flow; other administrative issues are put aside to be settled at a later stage.


Mr Jakkapant Jaruteerasant, Manager - Cash Management Department

"The Prime Factor Intelligence team (previously Blue Intelligence) has implemented CRM Solutions for Syn Mun Kong (SMK) for almost 10 years. Before the implementation, SMK was ranked as the fourth largest motor insurance provider. 3 years after successfull implementation

SMK was ranked as the third largest motor insurance provider thanks to improved results in terms of revenue."


Mr Vichira Loychaiyaphum, VP of Information Technology, Syn Mun Kong Insurance

"We want that at every contact with Nok Air customers are happy and impressed with the customer services. We chose choose Prime Factor Consulting (previously Blue intelligence) because be believe in their experienced team. Their solution helped us to provide quick and efficient call centre services. They are not only a vendor to us but a close partner."


Ms Sirinunt Jiradilok, Director of IT Department, Nok Airlines Co Ltd

"The Prime Factor Consulting team (previously Blue Intelligence) helpe do make the information flow of our webpage more efficient. The team took very well care of us when there were any problems. We were very impressed."


MS Aoythip Nithiyanunt, Director Information Department

"More than 60% OF crm projects fail because the partner lacks experience and understanding of the customers' business requirements. The Prime Factor Consulting team (previously Blue Intelligence) truly understands our requirements. This is why we have chosen them for our projects."


Nr Nanop Khaewchaum, CEO, Livingland Capital Public Co Ltd

“The selection criteria for our partners is return on investment. What is our return on investment? It is the project success. We were confident in the experience of the team and this is why we chose the Prime Factor Consulting team (previously Blue Intelligence) to ensure our project success”


Ms Siriwan Maingam, Dinance Director, Merial Thailand Co Ltd


“We are comforted to work with the Prime Factor Consulting team (previously Blue Intelligence) because of their quality of work. Their understanding of our requirements was very good even without the need to communicate in technical terms”.


Ms. Thanchanok Niphonwattankul, Assistant Manager of CRM Department

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